In
conversation with Abhishek Dasgupta or ‘Stallion’
as he is referred to by the team of the The Potter’s Earth.
What’s the
story behind Stallion?
Stallion is
the Realty and Roadways business that I started a few years ago. I began with real
estate in Mumbai, and once that had grown and flourished, I was on the look-
out for a new avenue to venture into. Two years ago when my mom came up with
the idea of getting into roadways, I thought it was great, and a few months of research
later came the birth of Stallion Roadways. Our research included speaking to
current bus owners, manufacturers, agents etc. and once our initial apprehensions
were mitigated, we were excited to get started. We picked the Pune-Nagpur route
to run our buses because not only did it make sense revenue-wise, but my dad
was in Nagpur so it would make operations more convenient.
How did
entrepreneurship happen for you?
Well, I did
my executive MBA in Pune and worked with various banks after that. While I was
working, one of my friends started a real estate firm in Bombay and offered me
a job - about 2 years before I started Stallion. But I had different ideas back
then and didn’t want to get into business at that point. I was doing very well for
myself in my banking job. Two years down the line, when I thought I had made
enough money for the bank, I realized it was time for me to start making some
money for myself! I decided to contact the friend who had offered me a job at
his company. I could have started out on my own but that would have taken 6
extra months of research. I thought it would help me if I joined him first. But
I found out that he had moved on from that business and started a chemical
business. His real estate firm was almost a dead business. I convinced him that
if he gave me his brand, then together we could revive his company. I was
confident that I would be able to turn it around. I told him whatever profits
we made would be split equally between us. I selected the Realty business
because at that time I didn’t have that kind of money to put into a business,
so I wanted to do something that did not need a very large initial investment. So that’s how we started.
Can you
tell us about your journey as an entrepreneur?
It all
began when my friend and I started working together. We took up a tiny space
approximately 110 sq. ft. in size in Navi Mumbai. We were right at the back
facing a creek and nobody knew of our existence. Our office comprised of one
table, one chair, one laptop and one fan. It was just the two of us doing
everything. My friend had already done a lot of research previously, but didn’t
know how to put it to use. At least we had something to begin with. We first
began with identifying the prime areas. We put up listings and with the help of
our channel partners we did very well in the first 6 months. We did amazing
business. But it was not an easy ride all the way through. We did everything
ourselves and faced a lot of challenges but now when I look back it was fun. We
had to do all the posting, calling, and attending to the customer ourselves. We
decided that the one thing we won’t compromise on is our clientele. We stuck to
a niche segment. We didn’t want to spend time doing small sales because they
wouldn’t work out most of the time and did not get us much returns. We stuck to
an investor base. I got a lot of leads
from the banks I worked with. Then we gradually expanded through word of mouth.
We hired more people and while we both stuck to our customer base, our
employees took care of all the other customers.
Once all
this happened, I decided that I wanted to get out on my own. I wanted to
operate alone. I believe that working on your own helps in maintaining
relationships. If you fail, the only person you can blame is yourself.
Is this
what you always wanted to do?
Being part
of a family of army officers, I was attracted to the field. Back then, all the
children of army officers aspired to get into the armed services. In school, we
were the privileged ones. As I started
growing up and entered college, in 2001-02 was recession and the markets
crashed. I didn’t understand much about it then but I was fascinated by the
dynamic nature of the market. It made me wonder that if the markets can crash
like this, the extent of their rise could be absolutely fascinating. I am
an ambitious person and wanted to be part of it. I wasn’t a very studious kid
and started working at an early age. I got called in by All India Radio (that’s
a different story!) and Tata Finance on the same day. But I picked Tata
Finance. I started out with a salary of 1500 rupees. I was made to stand outside the dealership to
sell my finance scheme. But it turned out to be a blessing in disguise because
I used to catch customers from outside itself. I made it seem as though I was outside
because I was the best. I got people to believe that it was a great honor to be
the one standing outside instead of inside the dealership! The strategy I used
was to pretend like I was a salesman and show clients around and then present
the finance scheme. As for the salesmen themselves, let’s just say - I made them
an offer they could not refuse!! I did very well there. Then, I received an
offer from HDFC and took it up. I was the first person to get on the roles of a
bank without having a degree. The banks would only recruit people from MBA
institutes. From then on started my colorful journey of working in various
locations as part of different banks and also doing an MBA.
Let’s hear
about your All India Radio story? How did that happen?
Well, music
has always been my passion and I sing, play the guitar and am also a
percussionist. In my childhood I was a big movie buff and would buy 5 movies
from the 100 rupees my dad would give me every month. I also loved listening to
audio cassettes. When my dad was posted in Pune, he wanted to start a band. My
father recruited people from Darjeeling and other parts of the Northeast who
were really good with music. But just knowing music wasn’t enough, if you’re
part of the army. You need to speak well, sing songs like Spanish Eyes, as well
as play Harry Belafonte’s songs etc. Since pronunciation was a challenge for these
men, my dad wanted them to have Speech Training and set me to the task. So I started
training them and singing alongside! I taught them English songs and really enjoyed
it. After our first big show, which was a big flop, my father asked me to stay
back and train them some more. I did and soon we started getting contracts
outside the army as well. I freelanced after that and played with different
bands. That’s how I went and interviewed at AIR. But like I said, I picked Tata
Finance because my view was that I didn’t want to mix my hobby with my work. These
days it’s different and people say that you should convert your passion into
work but I didn’t know that then!
Who or what
is your inspiration?
My mother
and father have been the driving force and inspiration behind everything I’ve
done. They’ve always supported me, even through their apprehensions. They
believed in me and let me do what I wanted. They never tried to kill my
ambitions.
What advice
would you give budding entrepreneurs?
To be an
entrepreneur, you have to be very patient. They say your tongue should be
coated with sugar and your head should be coated with ice. Be very cool-
headed. I would say entrepreneurship is basically relationship building.
Be at the
right place at the right time. Timing is very important. Don’t wait and think
too much. The minute you think you have a window of opportunity, just go for
it. You may not get the chance again.
You should
be ready to do anything. Fold up your sleeves and really get in there. Clean
the floors if you have to, because it’s all yours in the end. You must have
confidence in yourself. People will join you and leave you, believe in them but
in the end trust only yourself. People might hurt you but your business should
not suffer.
Listen to
everyone but always take your own decision. Because then, there is no blame
game. If you fail you can only blame yourself and if you do well you can also give
credit to yourself.
_______________________________________________
About the author
Aditi, a double Masters in Psychology, finds working at The
Potter’s Earth extremely exciting and fulfilling. Aside from teaching and
conducting academic research, Aditi is passionate about counseling and coaching
teenagers and young adults. She loves dogs and music and her new found love for Capoeira, a
Brazilian martial art/dance form, keeps her occupied in her free time!
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